Energy door to door sales in the UK: running it properly

The three-tier model

A supplier or parent brand allocates postcode areas to multiple agencies. Each agency runs its own teams but must report into a single view, and no two agencies can hold the same district. The brand needs visibility across everything; each agency must only see its own patch.

Targeting with property data

• EPC band and heating type to identify properties suited to the offer
• Property age and construction for insulation and retrofit propositions
• Existing solar PV recorded, to avoid pitching what is already installed
• Neighbourhood affordability context to prioritise realistic sectors

Compliance expectations

• Every door outcome logged with advisor, timestamp and location
• Vulnerable customer identification trained, recorded and re-tested
• Instant, cross-campaign suppression when a household asks not to be called on
• Complete audit trail available to the brand on request, not compiled after a complaint
• Cancellation rights explained and evidenced on every sale

What brands ask agencies for

• Coverage by district, weekly
• Contact rate and conversion by team
• Cancellation rate inside the cooling-off window
• Complaints per thousand doors, with the underlying log
• Proof of training completion per advisor

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