Solution
Door to door sales software built for UK field teams
5 min readUpdated 15 August 2026
The Closer is a UK sales operations platform for doorstep teams. Advisors work a live map of real delivery points and log an outcome on every door in one tap; managers see activity, coverage and conversion as it happens.
Every UK door on the map
The platform is built on the Royal Mail Postcode Address File, covering more than 33 million UK delivery points, with coordinates so each address appears as its own pin. Flats and multi-occupancy buildings show as tappable stacks, so no door inside them is skipped.
One tap at the door
- Configurable outcomes: no answer, not interested, call back, sale, do not knock
- Each outcome carries a follow-up rule — re-knock window, suppression period or colour flag
- GPS and timestamp captured automatically for the audit trail
- Works offline and syncs when signal returns
Territory that cannot be double-worked
- Allocate postcode districts to agencies and sectors to teams
- Build workbooks by drawing territories or selecting postcodes
- Suppression applies instantly across every campaign
- Coverage measured against the real address count, not an estimate
Managers see the day as it happens
- Live activity, contact rate and conversion by advisor and team
- Call back diary with adherence tracking
- Agent locations and route trails on the team map
- Workbook reports with outcome breakdowns and league tables
Coaching built in
Voice-based AI role play lets advisors drill the exact objection their funnel says they are losing on, from their phone, with the coaching path assigned automatically from their own numbers.
Frequently asked questions
- Does it work without mobile signal?
- Yes. Outcomes are captured offline on the agent app and sync automatically once the device is back online, so rural and basement-flat coverage does not lose data.
- Can multiple agencies work the same campaign?
- Yes. A parent brand can allocate postcode districts to several agencies, with each agency seeing only its own areas while the brand sees everything.
See it on your own postcodes
Start a free trial and we will set your company up with your patch, your outcome statuses and your teams.
Keep reading
A canvassing app built on real UK address data
Cut workbooks from live UK postcode data, log every knock offline in one tap, and measure real coverage instead of estimates. Free 14-day trial, no card needed.
ReadField sales software for UK sales operations
Field sales software built on verified UK address data: territory planning, live GPS tracking, outcome logging and offline capture across doorstep, venue and telesales.
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